In the eCommerce world, some major updates have been seen in the last few years. And, it has brought the entire eCommerce market to a totally different level where online purchase or sale of the items is unstoppable.
There are various eCommerce website development platforms out there that are powering the eCommerce websites. Magento is one of them that is still relatively running on the first position as a best eCommerce platform. Top brands such as Nike, Vizio, Fox, Ford, Nestle Nespresso, Coca Cola, and Olympus are relying upon it.
What is Magento?
Magento is an open-source eCommerce platform which is widely being used by the developers around the world for building a highly interactive and multi-functional eCommerce website. This platform is in trend since it was introduced in 2008. And, the popularity of this framework has increased the demand for Magento Developers among the startups and IT companies.
It also provides merchants everything that needs to run an online business efficiently & smoothly as well as full control over the look, content, media, and functionality to their online store. It also provides powerful marketing, search engine optimization, and catalog-management tools to handle the website effectively.
Magento 1 was popular that time and the introduction of Magento 2.0 development have received plenty of attention from the developers for its Enterprise and Community Editions. Magento 2.0 is equipped with advanced features and tools that is why online stores running on Magento 1 are seeking to migrate in Magento 2. Around 30% of all eCommerce sites running on the Magento platform.
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Magento makes it easy for retailers to sell their products and for customers to buy them. Here are some interesting facts about Magento:
- Using Magento technology, merchants grow 3 times faster.
- Magento powers 1.2% of the internet that accounts for 12% of all e-commerce sites, in which 1.9% is CMS.
- These numbers are likely to grow as the Magento adoption nearly doubled between 2019 and 2020.
- Over 250,000 merchants around the world using Magento as their eCommerce platform. Only 11,000 of those run on Magento 2.
- The number of online shoppers served by Magento merchants might be increased by 200% by 2020.
- Around the 1.4 billion online shoppers place their order through smartphones and it will be doubled in 2020.
- In 2018, this platform handled over $160 billion in transactions and it is expected to reach $225 billion by 2020.
- There are over 5000 extensions available for Magento and many of them are free.
When developing an online store, our clients usually ask us for Magento over the other options available.
Now the question is why Magento has undoubtedly become the first and only choice of a large number of clients? Let’s discuss all the important factors that make Magento popular.
The real strength of Magento technology lies in its advanced features and scalability. It’s an ideal platform for small, medium, and large enterprise using this they can grow instantly. Also, you can easily handle 80,000 orders per hour. Magento Go is best for small businesses, while Magento Enterprise as the name suggests is excellent for enterprise, medium and large businesses.
It’s one of the best features of Magento that makes it a popular framework among startups and enterprises. There is a wide range of extensions available (free and paid) that you can integrate easily as per your requirement. 3rd party applications like payment gateway, Geo-location, Google Map, Database, and more can help to grow your business.
Smart Inventory Management
Everything related to inventory can be managed easily with Magento. It increases visibility and reduces the risk of overselling. Thus, online retailers can track how many products available in stock, and how many products delivered. Also, it provides instant update inventory levels across sales channels, warehouses, and stores.
Ideal Platform for Supporting All Business Sizes
Facing a dilemma in choosing the right eCommerce website development platform to run an online store? Magento is one and only platform which offers everything that you need to run an online store. It’s the best frame for different sizes of business. Using the advanced features of this framework, the owners of online stores can boost online sales and decrease the length and time of the buying cycle.
Reporting & Analytics
In Magento, it’s very easy to handle the daily order and transactions. It facilitates online store owners with advanced tools that they can easily harness the power to improve sales and predict sales trends. Using Magento, you can access sales report by the hour, by day, by city and by customers. It makes reporting on daily basis task easier by providing a detailed report on how the website performs.
Magento is combined with HTML 5, allowing you to optimize your online store effectively. In its powerful tools set, SEO is an ideal feature to boost the performance of your website over all devices. In Magento, you even can generate Search Engine friendly URLs for web pages that will help in raking, indexing, and marketing. Here you can easily optimize your site, and even have excellent control over the media, content and more.
Smooth checkout process
Magento is dedicated for eCommerce website. It provides all the essential features to boost the overall performance of your online store. Magento checkout extension is one of the best features that will reduce your customer abandonment and increase conversions.
If you are an enterprise and consider security as your first priority, then no one is better than Magento. This framework provides exceptional and advanced security for your eCommerce website. The shoppers can make secure online transactions without the fear of leakage of confidential data. Thus, this framework features a secured and dedicated IP and SSL security.
Magento is an ideal choice for a small, medium and large enterprise. The websites or eCommerce websites based on this framework are highly secure and scalable. The best about the Magento development is that you can easily integrate third-party extensions and plug-ins to fulfil your business website requirements.
If you are looking for a reliable and cost-efficient Magento eCommerce Development Company for your eCommerce needs, come and discuss your plan with us.