Gone are those days when we were dependent on desktops and LAN internet. Today our desktops have been replaced by laptops, tablets, and even smartphones. Wi-Fi and lowered data prices have made internet available at your fingertips. You can literally connect anywhere in the world in no time today. Around 69.2 percent of the world’s population were using mobile phones in 2016. The number of mobile phone users in the world is expected to cross 5 billion in 2019.
All this technological advancement has opened new doors for entrepreneurs and business owners. This new world of opportunities also comes with new competition. With every big and small brand having their website today. The major fight today is to get to the top of the search results. As the number of websites is increasing, Google and other search engines are also updating their algorithms regularly. Since 2015 Google have added mobile adaptability or responsiveness of a website to its criteria for ranking websites.
Imagine a desktop site with the font you can read easily on the desktop opens with the same font size on your phone. Will you be able to read it? Or would you even like to spend time on that website adjusting its font? Or would you just visit another responsive website with the same information? A responsive web design is the website design which adapts to different devices and screen sizes on its own.
Google or other search engine statistics says that mobile search has surpassed the number of searches made on desktops. Also, mobile marketing or social media marketing is increasing day by day. Hence, if your website is not compatible with different devices of different screen sizes. Then Google will automatically degrade the ranking of your website. Google scans loading time of your website and other content related information. All this data is then used to rank your website on the search engines. Google is basically striving hard to give its customers the best results. Search engines also want to provide the best services to their users. It understands all the likes and dislikes of the users and keeps on updating its ranking algorithm accordingly.
Here are a few reasons why you must make your website mobile adaptive or a responsive web design.
1. An increasing number of mobile users:
As stated above the number of mobile phone users is expected to cross 5 billion in 2019. Almost 70 percent of the world’s population has mobile phones these days. Also, we must not forget that mobile phones are not just used as phones these days. Smartphones today are used for almost everything you can do on the desktop. A recent survey has shown that around 20 percent of searches are being performed on mobile phones. Apart from this almost 60 percent people use both desktop and phone to search or access any website.
Today, people use desktops only when they are working for an official purpose. Most of the people access shopping or consumer sites in their leisure time on their smartphones only. Also, because phones are handy and easy to use anytime and anywhere. Even the census has recorded increasing traffic on consumer sites from mobile phones. Hence, if your website is not responsive to the mobile phones, then users might not stay on your website for long. And what is the purpose of having a website if you don’t have visitors on it? Hence, you must work with the advancement of time and work towards making your website responsive.
2. To get a better ranking on search engines:
Search engines are also looking to improve their services and provide the best results to their users. And obviously, users are more likely to use a website that is more adaptable and easy to access on all the devices. Hence, Google and other search engines have included this factor to be considered while ranking the websites. Google gives preference to a responsive website over a regular website. Even if you have two different websites for mobile and desktop, it confuses Google. Google does not keep two copies of the same URL, this might instead degrade your website in ranking. Hence, keeping two websites for your business is not a feasible option. The only option to convince Google that you are a genuine website is that you make it responsive.
A web design is useful in many ways. As it takes up any screen size it is opened on automatically. Moreover, it gives users an amazing and optimal experience as it is easier to navigate. It also makes easier for Google to crawl and keep a track. Hence, you will get a higher ranking for your website on Google. Easy crawling and indexing will also make your promotional campaigns more effective.
3. Convenient to manage:
It doesn’t matter if you are a large firm or a small business. Managing a single site is much more convenient than managing two. It also saves you quite a lot of time and money. In any case, handling one website is much easier than handling two websites. Two websites mean double the effort. Any edits you need to make, you will have to update in both the websites. Even if you run a promotional campaign, you will have to run two separate campaigns. It also makes it difficult to keep track of communication with the customers.
If you are a small company and are using platforms like WordPress, Magento, etc. These platforms have predefined formats that are already adaptable to every screen size. If you are a big firm with a dedicated team developing and maintaining your website. Then too, you can get your team to make your website responsive in every way. So it is not very difficult to get a responsive site for your business.
4. Increases Conversions:
Google has reported that around 60 percent of people are using their smartphones to surf for product and services. Hence, if your website is not mobile friendly then you are most likely to lose these people’s attention. It has also been noted that around 67 percent of people are likely to buy your products or services through the phone. Almost 30 percent of total mobile users are already shopping via mobile sites. These statistics clearly show how important it is to have a responsive mobile website for your business.
It is clear that a good mobile website with seamless navigation will attract more customers. As there is a significant increase in the number of people using their mobile devices for shopping. Isn’t it interesting how with a small device and with a small investment? You can scale up your business to new heights. As with mobile users, social media users are also increasing. Mobile marketing or social media marketing is quite easy to use and affordable too. This is an amazing opportunity for small businesses all over the globe to catch an eye.
What should be your plan of action being a small business owner? How can you make it big online with minimal investment?
Upgrade your website to respond on mobile: You don’t need to spend a huge to upgrade your website or even create a new website. As stated earlier, there are a lot of free or low-cost platforms like WordPress, Wix, Shopify etc. You just need to select a responsive theme out and your job is done. These themes are not even that costly, even a small business can afford it easily.
Testing is must: Loading speed of your website is counted at various points. Hence, it is very important to test your website for its speed. It is very important that your website is responsive and is fast to download. There are various tools available for this purpose to check and fix your website. GTMetrix is one of the most recommended websites for testing. It also shows you the exact areas to be edited.
How Google sees your website: Now that your website is all set to go, you must try and fetch it as Google. You need to check how Google scans and index your website. You need to see that whatever efforts you have taken for your website are working or not.
Well, your website is now set to run and compel customers to buy your services. But as a business owner, your job is not done yet. You have made an amazing responsive website, but what’s the use if no one knows about it. This is why you need to market your website, let people know that you exist. Social media marketing or digital marketing is one of the best ways to do this job. As the number of mobile users is increasing, so is the number of social media users. Through social media, you can address a very precise audience, which would be actually interested in your website. You can also use Google AdWords to promote your business or website. After planning and executing your digital marketing plan, now you can sit back and see your website working wonders for you.