Web App Development

Why Twitter, Pinterest etc are Creating Progressive Web Apps for Hyper Growth?

Progressive Web App Development

Progressive Web Apps, these are websites that look and feel like almost an application. It means the users can access all information and functionalities without downloading a mobile app.

Progressive Web Apps uses modern web technology to deliver app-like experiences to users in their browsers.

As per the statistics, the mobile holds over 60-70% of the total internet usage, the primary reason for it is that it is easy to access anywhere and everywhere, the internet is portable and affordable with the use of hardware as a portable Wi-Fi router.

Progressive Web Development

In this process, the user experience enhances and progressive web apps can help to enhance user experience as they optimize the websites for mobile phones.

Websites and application like Amazon, Flipkart.com, Pinterest, Twitter, and Make-My-Trip developed a PWA that combines the feature of web and mobile app to deliver a native or hybrid app-like experience.

PWA provides access to all the features besides making the use of device features such as camera, PWAs provide users access to content through browsers such as Chrome, Fox, & Safari allowing them to download the content when they browse.

Although the native apps are made for the specific platforms (iOS, Android or Windows), using the developer tools provided by the operating system that allows the access to the system functions, progressive web apps are coded in a way they can be used in web browsers.

They can also be installed on the mobile phones you just need to pin the web page to the home page. The PWA behaves like an application and they do not hold the permission to control the entire mobile hardware of the device.

These Social Media Websites and other business industries are moving towards the Progressive Web App Development process. AS the Progressive Web Apps helps in enhancing their brand value much more as these apps are simpler and easier to install on the Home Screen of the Application.  

Real-life PWA Cases

There are several well-known businesses have adopted PWA’s. The cases listed below present better insights into the effectiveness of these web apps.

Pinterest

As an image-based platform that helps users make their own catalog of their ideas, Pinterest has over 250 million active users every month. They have the intent of enhancing user experience and improving the habit of more than just app installation, the development team of Pinterest rewrote the mobile website as a PWA to achieve the results they have achieved:

  • The weekly active users grew b 140%
  • Pinterest has pins which increased by 400%
  • The Login rate increased by 370% where the signup rate increased by 850%
  • The payload of the main application increased by 500kb

Twitter

Twitter is the most used and is one of the most famous social media brands available out there. Twitter ranks among the most popular social apps, with more than 330 million active users per month, around 80% of them access twitter most on mobile.

To make the mobile faster and more reliable for its users, Twitter made PWA the default mobile mode in April 2017.

What they achieved:

  • Bounce rate on twitter decreased by more than 20%
  • The number of sent tweets increased by 75%
  • The number of pages per session has growth by 65%

Since the PWA is only about 500kb compared to the 25MB application download version, Twitter lite user saves the most on their data plan. The first download on the app takes about 5 seconds on 3G internet for every time the user returns on the user the app loads in about 3-4 seconds.

Flipkart

Flipkart is India’s largest e-commerce website, which is facing the issue of delivering the user a seamless experience because of several variables of network connectivity, they decided to shut down their mobile website and offered its users an app-only interface. With the PWA offering the best features that a native application can have and can replicate the native experience for the user.

The results Flipkart achieved:

  • The time the user has spent on the site increased by 3 times it was.
  • The re-engagement rate of the users increased by 50%
  • The Data usage option was reduced to three times among the users who visit the site through the Add to Home Screen option and that is a PWA for Flipkart
  • The user conversion rate for purchasing a product increased by 73%

When should someone consider Developing a Progressive Web Application?

These applications are not visible on the app stores or play stores, PWA’s well might not be the best option for those businessmen whose customers do not visit their website regularly, as the users get prompted to download the PWA only when they are on the home screen of the website. There are few points to consider before deciding whether to go in for a Progressive Web Apps.

  1. Customer Acquisition Cost

PWA’s are significant for businesses which are looking for minimizing customer acquisition cost. Well, there are not many companies that can afford the high cost of user acquisition which the native app demands.

  1. Significance of App Store presence

There are specific categories of applications like Games and Social Media Applications which are more likely to be downloaded by the user from the app stores. So, therefore if your business falls in the category that has a higher chance of coming in the top in the web searches with the use of keywords the having PWA will be more effective.

  1. Process Requirement

The PWA is accessible offline, they are only available in a limited version. Therefore it can work for businesses. They can work well for the e-commerce platforms, education portals and other business websites that can still work with the offline content.

There are certain amounts of websites that require access to the device’s resources for processing data or retrieving information, native apps might be the better alternative.

Platform Dependencies

iOS vs Android

In the current scenario, the PWA’s work better on Android or Chrome.  Though Apple has introduced PWA support in its latest iOS 12 or the upcoming iOS 13, there is still a lot of missing features, including push notification, web app banners, splash screen and no supports for browsers other than safari.

Conclusion: The Future of PWA

There are many industry experts across the web agree that PWA will be the future of mobile phone use. Gartner reports that PWA’s will replace the 50% of the mobile Apps by 2020 which means that only the tip of the iceberg is visible to us in terms of what apps look like and what they can do.

There are many business websites which are moving towards these Progressive Web App’s they are jumping towards it. In this era, the choice is yours whether you take a risk as an early adopter or hope your customers stick around you and fall behind.

Ajay Goyal
About author

Ajay Goyal is the founder of Endive Software, is the leading IT Company based on India. He works dedicatedly with the clients to give industry-based results. His passion for learning the trending technology aids the team members to introduce unique and brainstorming. He runs development services like mobile app development and web development for enterprises and startups.
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