Mobile apps are the most rapidly growing sectors of event technology. Providing organizers, attendees and sponsors with a powerful tool comprising of valuable features that can improve event management, deliver information, encourage participation, boost engagement, gather data and analytics and smoothen networking among attendees and sponsors, app have become somewhat indispensable for enhancing attendee experiences, especially where hybrid events are concerned. And now these apps are expected to become more efficient in order to meet user expectation.
What you need from an event ticketing application:
- Flawless online user experience to make it easy for attendees to register and purchase tickets for the event.
- Ease of use is a necessity. You need a intuitive navigation and a hassle-free event setup process.
- Custom page and a custom URL for your event that is unique to share.
- A comprehensive set of reporting tools to track sales and daily activities. You should be able to use this data in real-time to analyze the trends and improve the performance.
- With the growing popularity of mobiles over web searches, your platform should be mobile friendly and mobile responsive.
- The platform has to be integrated with social media channels, allowing users to share event related information across all social media platforms. This helps market your event and increase the number of registrations.
- If your event is likely to have group booking feature available, your platform should allow both group and individual registration.
- Your platform should be able to send push notifications or email updates to attendees.
Key points to consider before choosing an event ticketing app:
- Make sure that your application allows you to list and run multiple events alongside each other, and lets the users purchase tickets for multiple events.
- Tech friendliness of your audience is to be taken into consideration and hence the navigation should be as easy as possible.
- If your events are very small, it is a good practice to check if there is a minimum ticket requirement as smaller events requires a less complicated platform.
Your ticketing platform should have a transparent and easy to understand pricing structure. With platforms offering a range of features, you should be able to select the plan with the features that you need. Although most platforms do not charge fees for free events, you should expect one of the following payment structures for paid events:
- Per registration ticket
- Monthly fee
Collection and distribution of money:
- The ticketing platform provides its own secure payment system
- The platform is integrated with a payment gateway (e.g., PayPal, CCAvenue)
- The ticketing platform allows the money to be paid into an online merchant account
- Factors to take into consideration – VAT/Tax receipt breakdown, Ticket price flexibility, Credit cards, Refunds
Available ticket types:
- E-tickets – sent out via email and can be printed on a paper which can be brought by attendees to the event
- Mobile ticket – Purchased and displayed on your smartphone. Makes it almost impossible to misplace the ticket.
- Printed tickets – These are printed by the event ticketing platform and distributed by post to the attendee.
Extra features that may be of use:
- The platform needs to have an in-built interactive seating plan that is updated in real-time, so as to allow the attendees to pick seats when they purchase tickets.
- Timing control to decide when a particular ticket type will be open for booking, and also to decide whether or not to hide that ticket type once it has sold out.
- Your platform should provide marketing support.
- If you are posting multiple events on your platform, the customers should have the functionality to add multiple event tickets to their shopping carts.
Online ticket selling process:
- Pick an event ticketing platform that confirms with all your requirements and register with them
- Find the specific features that you require
- Check the pricing plan that suits you
- Submit your event details
- Customize the event page and make sure it is on brand, attractive and offers a good user experience to encourage event ticket bookings
- Add a widget to your event website or direct the users to the URL of your unique landing page
- Promote your event using social media, email marketing, print advertising
- Track user registration and ticket booking
- Onsite check in for the event
- Run your event
Ticket validation and on-site check-in:
There are a number of ways to validate the tickets on the day of your event:
- Check printed tickets
- Manually check in attendees from a list – by name or booking reference ID
- Web app check-in tool that allows you to search for and check in attendees
- Ticket scanner apps to scan either the barcode or the QR code on the tickets
- USB scanners to plug in to your laptop/desktop system and scan the ticket barcode