We all love food, and eating out is not just about meeting friends or taking selfies at a happening place; it is also about trying out different food and cuisines. The food industry will continue to grow strong in the coming years as there never will be any decrease in the number of foodies.
Many young people see the potential in this industry, and this is the reason we find restaurants opening up in every corner of the city. There are tons of restaurants dealing in a variety of cuisines and theme, and every single one of them is earning some profits.
No matter how much profit they earn, owing a restaurant demands a lot of work, and is actually a very competitive business. If you are not vigilant, it will cost you your dream.
And this is where technology comes in, the advancement in technology has been beneficial for many industries in the past, and it is doing the same for the restaurant business. All the owners of restaurants have started their own restaurant mobile app for delivering foods to the consumer anywhere which helps them earn even more.
Moreover, many restaurants have collaborated with online food delivery apps like UberEats and Swiggy which helps them deliver their food to much larger food buffs.
But there are still many people who don’t believe in restaurant mobile app development as they like the traditional way which is good, but it will slow down their business’s growth. If you are one such soul, reading about the benefits of having a restaurant mobile app, might change your mind.
Benefits Of Having A Mobile App For Restaurants: –
Mobile app technology for restaurants is a serious advancement, and it should be used to its full benefits by restaurants. A restaurant app developer must keep in mind these benefits when they are in the process of creating an app of their own.
1. Online food orders and delivery
When the owner develops their own restaurant mobile app or collaborates with online food delivery app, they can serve more customers and earn more revenue. The customers who love your food, but can’t come there can easily check out your menu online and order food of their liking and get it delivered. This is convenient for everyone as consumers can get food anywhere anytime, and restaurants owners don’t have to write down on a piece of paper to deliver the food (It can be hell if by chance you lose the order). This app will also have the feature of tracking the food delivery, so both the parties are informed about the time the food delivery will take. For the restaurant owners, this is a factor that can help them serve their consumers better.
2. Push notification about the location of the restaurant
A relatively new feature has been designed by the restaurant app developers in which a push notification is sent to the consumers telling them about the proximity of any restaurant. If you add this feature to your app, you can actually tempt your consumers to come and eat at your place which will definitely boost your sales.
3. It has a digital menu card
Calling the restaurant and asking them to tell you the menu on the phone, and getting it delivered is such a tedious job. Many restaurants have their menu on their websites, but it’s not convenient for a consumer to open it every time he feels like ordering in. A restaurant app for mobile comes handy at such times, as they provide a whole digital menu on the app with prices and a description which helps consumers decide the menu easily, and place it through this digital menu without the hassle of calling them up. This also helps both the parties save time and no misunderstanding about the order details is created.
4. Doing reservation online
If you develop your own mobile app for a restaurant or collaborate with an app that provides the details of your restaurant and offers to book an online appointment for the consumer, it will certainly help your business. This helps best when the traffic sometimes becomes difficult to handle, this app allows the users to check about free tables without actually going there and wasting their time.
5. Presence on social media through ads
You can advertise regarding your restaurant apps on social media like Facebook and Instagram because for any business to grow, it needs to be in the eye of their consumers.
Having an existence on social media will help your business in two ways- it promotes your brand and aware the consumer that now you have an app or collaborated with one to serve them better.
6. Discounts and offers
Your mobile app for the restaurant should have some kind of discounts or offers for their customers (both for online delivery and in-house). It works in two ways-
- To attract new customers you can offer 50% off on first order or download the app and offer a dessert free when they come for dinner/lunch at the restaurant.
- To retain old customers you can offer discounts on special occasions like their birthdays or anniversaries.
7. Information about special offers or events to increase sales
Ask the team of your restaurant mobile app developers to have the option of sending push notification about special deals or combos or events that might take place in your restaurants. Make sure that the timing of sending these messages are right like ending of weekdays and beginning of weekends as people are up for such things on these days or special occasions. This will definitely convince some new and old consumers to visit your place which will increase your ROI.
8. Answers a lot of questions
New clients of the restaurant will definitely have many questions about the location or timing or the cuisine which your staff needs to answer to serve them satisfactorily. Since these questions are generic and repetitive; you can add a tab of FAQ in your app so that all consumers are benefited by it without wasting your time. Tell them about:
- Days the restaurant is closed,
- Maximum no. of people they can accommodate
- Prior appointment booking deadline and so on.
9. Reviews and rating
Zomato is the best example for this point; it has details about all the restaurants and also, reviews and ratings from the consumers which help in their promotion. For the consumer, it becomes the thing which helps them decide whether to visit a certain place or not.
After reading the benefits of having a mobile app for restaurants, I hope you would hire a restaurant app development firm and start working on this effortlessly. It is not only convenient for the consumers but also helps you to grow your business and stand tall in this competitive world.