Which platform comes in mind when you think about developing an eCommerce website, of course, Magento. Yes! This is the most popular framework which has become the primary choice of developers, companies, startups or enterprises. Even top brands such as Nike, Vizio, Fox, Ford, Nestle Nespresso, Coca Cola, and Olympus are relying upon it. It comes as no surprise that this framework is fully loaded with advanced features and tools- some are for website performance, while others are for increasing sales or revenue.
Although, there are various eCommerce website development frameworks available. Each one has its own pros and cons. Most of them are free and easy to use, while others are not easy to use and nearly require experienced developers to work on them.
Are you planning to build an online store in Magento for selling goods or products? Alright, you can do it easily. But, before investing your important assets- time and money in it, take your time to ask yourself some of these deep questions. What kind of features you want it to have?, who is your targeted audience?, What is trending in the market? Is your eCommerce website B2B or B2C? If you have the answer to all these questions, then chances are high that you will definitely discover many incredible things that will eventually help you to build an eCommerce website in Magento 2.
Years ago when we all were unfamiliar with the technologies and spent huge money indiscreetly just for little things. Now in this era of tech, everyone is surrounded by technologies. Before taking a big step we all do research over the internet whether the idea it’s possible or not.
Let’s have a look at the jaw-dropping stats of eCommerce Industry-
eCommerce is a multi-billion dollar industry today increasing at a fast pace every year. And the noteworthy thing is that Magento is the only platform that stands high along with a 26% market share. As per the report, in 2017, the retail e-commerce sales worldwide amounted to 2.3 trillion US dollars and it’s projected to hit $4.135 trillion in sales in 2020.
What is Magento 2?
Magento 2 is a successor of the leading open-source eCommerce platform, Magento 1. This platform is known for its scalability, rich features, and extensible codebase. Utilizing by over 200,000 online retailers, Magento 2 provides more efficient experience to facilitate rapid growth. Thus, it’s fully customizable and supports tons of plug-ins that is why it’s the first choice of developers and retailers. In fact, 1 in 4 businesses in the eCommerce industry is using Magento technology.
Why Magento 2?
There are various advantages of having Magento 2 for web development or Magento Enterprise development so that you can sell your products online without facing any challenges. Some advantages of using this framework for your online store.
- Fully customization,
- In-built Extensions and Third Party APIs
- Zero Cost For Community Edition
- Open-source Nature Enables Ongoing Code Improvement
- Convenient upgrades that prevent losing current customization
- It Supports Various Payment Methods
- Built-in SEO
Want to build your own eCommerce website in Magento 2, you should consider the following things to run an online store effortlessly.
It’s the right time to build an eCommerce website for selling products or goods online.
- Design of Your Website-
Design plays an important role in an eCommerce store so it’s important to select the design for your eCommerce website first. Having an appealing design with easy to use navigation helps you drive more sales. Choose the design that is in trending and loves by customers. You can design the theme from scratch and can choose the ready-to-use theme, both are better options for you. Using a ready to use theme helps you to create a good looking Magento Online Store with integrated features.
- Payment Method-
Multiple payment options are essential things required while building a Magento 2 online store. By doing this you can provide customers options to choose the payment mode of their choices. Various payment options are accessible in Magento 2 development and you should implement in your online store to provide a unique shopping experience to your buyers. Payment modes should be-
PayPal, Credit Card, Debit Card, Bank transfer, Cash on delivery, Net Banking, and Wallet.
If you are building an eCommerce website to target the global customers, then you should focus multilingual feature. This feature can help you reach a broader audience in a user-friendly manner. Various eCommerce websites are using this feature to provide them with a better shopping experience.
- Email Templates-
What will you opt to make regular engagement with your new and existing customers? Calls, or Messages? Ok. Apart from that, email is also the best way to keep the customers updated and engaged with their queries and orders. Thus, using email templates, you can provide them with daily offers and discounts. Magento 2 provides preloaded email template as per your requirements.
- SEO And Marketing-
Magento 2 stands high on the first position as a best SEO enabled framework. It not only supports SEO but also highlights some advanced improvements in comparison of Magento 1. Using this feature, you can easily promote your online store, drive maximum traffic and boost sales. In this, you can optimize your online store effectively and even can generate Search Engine friendly URLs in web pages. It also analyzes keywords and tests your site for page errors.
- Dynamic Dashboard-
Magento 2 provides an interactive dashboard for a graphical representation of data or information on best-selling products, customers and others. You can easily track the records of inventory, sold products, total sales and more.
In recent time, around 70% of customers use their smartphones to browse the eCommerce website for purchasing products. Thus, over 60% of Google searches come from mobile devices. Magento 2 provides fully-responsive eCommerce website development where you can optimize your website to make it compatible with smart devices.
Magento 2 is the best eCommerce website development framework overall available frameworks. You can implement whatever you want on your website. And to obtain some advanced and maximum benefits, you can choose the right Magento eCommerce Development company.