Are you making up your mind to developing a Food Delivery mobile app or Food Ordering mobile app? Well, in this article we will familiarize you with some important factors that you need to keep in mind while building a food delivery app.
To begin with, let’s have a look at some interesting facts about the online food delivery app market.
Food delivery application use is skyrocketing as more and more customers around the world experience the benefits of online food ordering, greater convenience, time and money-saving driven by food delivery applications.
As per the Statista, the following are the reasons which make online food delivery market more competitive.
- Revenue in the Online Food Delivery segment amounts to US$107,438m in 2019.
- Revenue is expected to show an annual growth rate (CAGR 2019-2023) of 9.9%, resulting in a market volume of US$156,819m by 2023.
- The market’s largest segment is Platform-to-Consumer Delivery with a market volume of US$53,786m in 2019.
- In global comparison, most revenue is generated in China (US$40,239m in 2019).
Seamless, Grubhub, Doordash, UberEats, Zomato, Postmates, and Yelp Eat 24 are some of the most popular food ordering applications that are ruling the online food delivery market.
Why Food Delivery App?
Technology has transformed the way of working, more and more people rely on mobile applications for every small or big work. From online ticket booking to sending money to online shopping, everything can be done with the help of mobile apps.
In today’s time, most of the world’s population don’t have time to prepare meals at home. Consequently, they look for an option that is extremely convenient and in their reach. That’s where food delivery apps enter the market to make life easier for busy people.
The number of mobile users is still increasing each year. The number of mobile app users is much higher than desktop users. Thus, 70 percent of the total traffic on the internet comes from mobile or other handheld devices.
Coming back to the point, things to take care while building a food delivery app.
In this article will discuss the important facts of food delivery app development and also discuss the business model to help you grow your food delivery business.
- What is Your Budget?
The cost of food delivery app varies according to project requirements, platform, features, development company and location.
It is very important to know the budget. So before you hire a mobile app developer or mobile app development company, you must know your budget. Choose the ideal on-demand food ordering app development company that will match your budget.
- App Development Model
Invest in a custom-built website and choose the right mobile app development framework or operating systems for which the app is going to be made. There are various mobile app development platforms available that you can choose according to your requirement. You can also go for a hybrid app or native app for better user experience.
- Business Model
The business model is very important for you to set your business goal. There are two business models of online food delivery apps that you can choose according to your requirements.
- Platform to Consumer (Aggregator Business Model)
- Restaurant to Customer (App with a Delivery Service)
- Grubhub.com, UberEats, and Deliveryhero.com are the live example that follows a simple business model known as Aggregator Business Model. They provide a common platform for restaurants and customers. In this model-
- Customers browse the listed restaurants and cuisines.
- They place the order of their choice from their favorite restaurant, and provide their delivery detail and pay for it online or opt for COD (cash on delivery).
- The food app owner cuts their commission and routes order to the restaurant for delivery.
- Further, the order delivers by the restaurant or a 3rd party delivery service.
In aggregator business model you will have for panels such as-
- Customer app– This is for customers where they can place an order to get delivered food at the doorstep.
- Restaurant app– Manage placed orders, including the ability to distinguish between canceled, completed, ready for pickup, or delivered orders.
- Delivery app– Manage pickup and drop-off of orders in real-time.
- Admin panel– Manage the customers, delivery boy, restaurants and access analytic reports of sales and order delivered.
II. The second one is a restaurant to customer model in which restaurant owner no need to maintain their own delivery personnel, the third-party app takes care of the delivery services.
4. Order and Food Delivery Model
Order and food delivery model helps you set the path for success. Real-time order and food delivery are very important to run and grow your food ordering business. Order and food delivery platforms handle logistics and restaurant partners. A partnership with them is very important to run your online food delivery startup successfully. You also need partners with more and more restaurants. It might be difficult for you but believe me, more and more customers will use your app constantly to place an order. Popular companies like GrubHub, Eat24, and UberEats have an option to ‘partner with us’. You can also do the same.
- Food-delivery with Logistics Support Business Model
The food delivery differs from the aggregator model as it provides complete supports to restaurants. Logistics play an important role in food ordering business. As a small or large business owner, you should consider this model to make real-time food ordering and food delivery more effective. Once you start following this business model, you no need to manage deliveries, maintain vehicles, and delivery personnel. UberEats and Zomato are typical examples that support this food-delivery business model.
Crucial Features of Food Delivery Apps
- Focus on UI-
You should highly focus on UI segment in order to make order placement procedure simpler and convenient for all time. The interface of the app should be intuitive and easy enough to place an order.
- Secure Payments
Secure Payment Gateway, everything starts with it and if you are building aggregator mobile app then secure payment gateway should be on your top priority because users provide their account information to you. And they concern about the safety and security of their data and they are fully entitled to it. So you need to go with the most popular payment integrations like Paypal Amazon Pay, Stripe, and CCAvenue. You can also implement the same payment gateway as UberEats.
- Live Order Tracking
Order tracking is one of the best features these days in food delivery apps. Customers that order food online have a curiosity to know the live status of their food. If you are a food aggregator and restaurant, then it would be best if you implement GPS in it to offer the best experience to the customers. Integrate Google API for maps and Mapkit to make your app more useful and advanced.
- Multiple Methods to Order
Although online food orders are not limited to mobile applications (Android and iOS), there is another method that the customers could choose i.e. website and desktop apps. Besides food delivery mobile application, you must also have other option of website ordering and desktop apps.
- Rewards & Offers
Rewards & offers are like a formula which help any food delivery startup to grab more and more customers for taking their services. Most of the customers prefer that food ordering app which provides rewards and offers. You and your partner restaurants should provide regular offers and rewards to encourage your customers to come back and use the app and order from the same place.
- Push Notifications
Push notifications provide the best way to keep your customers engaged and tell them about what you are offering currently. You should implement this feature in your app to keep your customers informed or their order’s status through notifications.
- Search Engine Optimized and App Store Optimized
The success of an online food delivery business depends on how you are serving to the needs of your customers. Make your app search engine friendly to gain more exposure in web and mobile searches. Search engine optimization and app store optimization will not only help you in better results in search engines but also help you acquire more users as well as retargeted existing ones. In addition, you can also connect your mobile app to all your social media accounts so that people can easily share their experience of food ordering on social channels.
Also, focus on the following-
- Promotion via social networking sites
- Start campaign over social channels
- Provide amazing offers to your customers
- Provide membership to add more advantage in it
Food ordering mobile app development is not hard but running it might be difficult work in itself. Although, there are various methods and strategies that you can follow to achieve your business goal. But for it, you have to pay a lot of attention, in terms of development, marketing, and sales.
There are various food ordering apps in the market, some of them fail to meet the customer’s needs, while others are successful in making their position in the market.
If you are planning to build a food delivery app and want to earn good money this is the right time to with. This article based on important factors and models of food delivery app will help you a lot in making good application and revenue as well.