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Categories: Digital Marketing

Digital Marketing in the Age of Virtual and Augmented Reality


Digital Marketing has become the need of every business to reach the maximum customers. We all know how an online business interacts with the users through digital channels. The digital marketing is all about the goods and services that the companies provide to the users for a great experience. In the recent time, everyone is taking the concept of Virtual and Augmented Reality in the digital world. The role of AR (Augmented Reality) in the digital technology to provide the information in various formats such as Video, Images, and Text. Furthermore, the various companies use digital marketing service to boost their products and services

The VR and AR in technology are widely used by tech giants to capture the whole digital market. VR is a computer-based device which works to make the environment real. The device provides three-dimensional environments to work in the reality. Moreover, AR transforms static object such as a printed advertisement and cover images into an immersive 3D experience. AR is different from VR which operates by computer-generated graphics where the user is completely immersed in the cyber-world.

Virtual Reality and Augmented Reality are in digital marketing trend 2018 and using by the several marketers. Recently, around 40 million people are using Virtual Reality and it is expected to go around 200 million by 2019. Moreover, Digital marketing company also focusing on it to accept the new challenges.

Benefits of Augmented Reality and Virtual Reality

Augmented Reality provides a dynamic way to meet the virtual world through the viewing of a thing. This might be images, video, textual information and video animations.

You can pass information by wrapping it with other formats like video and image to the customers. AR allows you to send information to your customers about the product. It makes your task easier in a funnier way.

The companies can increase the user experience by advertising of the products and services. You can improve customer experience in the whole new way by adopting digital technology.

Many online brands are using the concept of digital marketing to endow the better and experienced services to their customers.

Brands and marketers are using VR and AR technology to stand out from the crowd of other business.

The popularity of VR and AR are constantly rising and has met with the new digital needs.

The uses of AR in the digital worlds are Information overlay, virtual objects, and digital packaging. All these are quite enough to rule on the digital market.

By using AR, the companies or online marketers can increase their brand awareness and can also increase customer engagement.

Augmented Reality takes the power of suggestion to a whole new level that is why it is called for the standard advertising. Through the newly introduced technology, you can transport your brands and products in a new way for your customer.


The AR and VR technology is in trend now and it is expected to increase by 20 percent in 2018 that means the upcoming year will come with more hope for businesses and online marketers.

Ajay Goyal

Ajay Goyal is the founder of Endive Software, is the leading IT Company based on India. He works dedicatedly with the clients to give industry-based results. His passion for learning the trending technology aids the team members to introduce unique and brainstorming. He runs development services like mobile app development and website development for enterprises and startups.

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