Snapchat when this word comes in your mind, what do you think of? It is a camera-based application on which you can take pictures to post it as your daily story which is available for 24 hours. You can also send snaps on daily basis to your friends you added through the application.
What is Snapchat?
Snapchat is a mobile messaging application which lets the user share their images, videos, and stories. This application features a function which enables the user to click a picture or make a video and add a caption to it. Also, this application enables the user to add filters in the images and videos whichever they like and those which are available on the current day.
Snapchat algorithm works differently as compared to other social media application which uses a different algorithm for media posting. Snapchat has developed a self-destructive mechanism for media and chats where the application destructs the user media after 24 hours from the servers and the application if the user hasn’t saved it in their gallery. The mechanism works same for the chat messages in the application, as the user when sends the chat to other users from the application and if they don’t save it then Snapchat deletes the message instantly after they exit the same chat and open the other one. A user can’t view the chat message again if it is not saved.
Snapchat is widely used among teens who are aged between 15-30 the most. Snapchaters are increasing widely around the world. Snapchat provides the teen with a visual chatting option which is trending a quite these days. People send their images or short videos in the form of snaps to other users which are the features provided by the Snapchat and is also known as visual texting.
Main features of Snapchat
If you want to create an app like Snapchat, you need to learn what features it provides, so you’ll understand what your new app should include. Here is a small guide on Snapchat features.
Taking and sharing your snaps
The main feature you should consider while creating an app like Snapchat is the ability to take and send photos and videos that self-destruct in a few seconds. Snapchat provides numerous filters, text captions, and drawings for photo/video editing. Recently Whatsapp featured an update that includes new editing and drawing options which happened to be amazingly similar to Snapchat’s drawing tools. After that, the Facebook team was criticized for borrowing features from their “ghostly rival” as the critics say it.
Lenses are one of the most popular Snapchat features, after snap sharing feature of-course, which is often another animation that users can overlay on the top of their pics. This feature is very important in case you want to build an app like Instagram or Snapchat.
Geo-filters are similar to the originals. You can make an overlay or a design onto a picture or video taken in the Snapchat application, but the major difference is that they are only available in distinct locations. These filters are generally based on location so these location filters like suppose you are in Amsterdam then the filter will be of Amsterdam or something popular related to it.
The Snapchat team provided new ways of adding friends in the application. They use personalized QR codes that users can scan with their camera to start following other users. These QR codes are generated by the application differently for different users in the application, which makes it easier for people to add just by scanning the code. They are called Snapcodes. So if you’re wondering how to make app like Snapchat, you should analyze convenient and distinctive ways of adding friends.
Snapchat is not only about snaps sharing since regular messaging is also used in the application. Snapchat couldn’t ignore the obsession with the stickers. So they added more than 200 stickers with their recent update as these stickers are more famous and the favourite of the teenagers using the app. The number of teenagers using this application is more than the users aged between 30-40.
A story is actually a snap live to all followers so that they can view as many times as they would like for 24 hours these snaps are available for all the friends who added the user in their friend lists. Users also can see who has viewed their story too and it is known as view history for the users who have uploaded the story. The recent updates allow users to jump straight to their next friend’s Story by only swiping left in a Story, and once a Story finishes playing the next one from the list automatically starts, it only plays for the number stories available in the user’s friend list. The update made consuming Story content easier for users, and Snapchat is now getting over 7 billion video views daily. So if you are researching how to make a Snapchat-like app, then don’t forget to add Stories to the Snapchat features list.
Snapchat’s Monetization Strategy
There is a lot more to Snapchat than what you think. The snap team has been using some of the features to provide the monetization.
Let’s see what are those:
Let us take an example, there is a feature in the Snapchat Application which is not described above but is also an important part of the application which provides paid advertising. The revenue distribution between the Snapchat and their clients varies, but most of the time the ads which are displayed in the Discover section of the application are worth around 10-15 cents per view which are quietly estimated to be seen around 600k to 1000k times in a day.
After these Geo filters were launched in the Snapchat Application the Snap team announced that users or the brands which have their snap channel are allowed to purchase geo-filters for snaps on which McDonald’s was the first one to purchase those geo-filters for all their franchise all over the United States.
In addition to the latest update rolled out by Snapchat they also announced the use of Snapchat API which enables ads with API and announced a launched some promotional widgets such as snap ads between stories and some time ads stories which generally contains short promotional videos.
Now let’s see the
Cost of Creating an Application like Snapchat
The word approximate is used because the cost an app development always depends on many factors. There is a list to it, which influence the cost of app development.
Well, it depends on which region you hire the team for your application development process.
Eastern Europe/Asia: $30-$50
It is one of the important factors on which the cost depends. Well, there are two major platforms which run the global market on which the application runs one is iOS and the other being Android.
The development process is different for both the platforms and the cost of development varies on the total number of hours.
Design of the Application
Well, it is the design of the application that you will be selecting before stepping into another step of development. The cost of mobile app design services again depends on your requirement. The more the complex design you want, the more time it will take to develop and the higher the price will be.
- The cost of wireframing usually takes around 15 to 100 hours. Considering the average price of $50 per hour then we get an approximate range of $700 to $8000
- The UI design can take from 20 to 90 hours depending on the app complexity. On the condition of average price, the approx cost gets around $600-$10000.
The average cost of the application including all the features of Snapchat and all the factors which influence the cost of application development like Snapchat could be around $4000-$50000 depending upon the complexity of the application.