The eCommerce industry has met incredible success in the last few years. Easy checkout, secure payment, luring offers and doorstep delivery are the reason that is why people love to do shopping online. Amazon, Flipkart owned by Walmart, and eBay is the most popular eCommerce websites that are ruling the e-commerce industry.
Every entrepreneur or startup wants to be ahead in the game. Thus, various top brands have moved to e-commerce platforms for selling their products or services online, while new startups and retailers are in the queue to make their position among popular websites.
According to the report from Statista, in 2018, around 1.8 billion people worldwide purchase products or goods online. And, during the same year, global e-retail sales were around 2.8 trillion in U.S. dollars. It’s expected that the growth will be up to 4.8 trillion U.S. dollars by 2021.
So that it’s the right time to make your own online store if you’re not already selling products online.
In this tech world, it’s now easy to create your own eCommerce website and start selling products online. There are dozens of website building tools available on the internet that you can use to create a website in a day’s work. For that, you won’t even need technical knowledge or an engineering degree. Shopify, BigCommerce, Weebly and Wix are most powerful online store makers that make you able to create an appealing website with ease.
But, if you want to build a website from scratch then you should probably go with a leading website development company or hire an experienced website developer when if you do not have much knowledge of coding.
A website can’t simply succeed by excelling in limited features. You should focus more on design, media or content to provide a unique experience to your customers or visitors.
Before You Build Out Your Store
Before you start building an eCommerce store there are some basic and important things that you need to do first. Make a solid strategy and do a proper ground-work for the business model, inventory management, shipping methods, social media channels, SEO, internet marketing, and more. The same way makes a strategy for website development, choose the right framework to run a website, dedicated server for hosting and the most important website design. The website should be user-friendly, fully-functional, and navigable as well.
Here we are going to list some tips to start building user-friendly ecommerce web development.
What You Need to Build an eCommerce Website
Here’s a quick rundown of what’s required to build a website from scratch for an eCommerce store:
Everyone does project planning before starting anything. Planning will help you create a way for your business that meets your and your customers’ need. Think about your products or services, interests or things that you are good at, start market research, explore what is in trending now, keep customer choice in mind and find your niche. Combine all of them and build a website that customers would love.
Domain Name & Hosting Provider–
Finding a domain name for your eCommerce website is crucial. A domain name should be catchy, easy to spell, easy to remember and reflect your brand’s voice. These things lead to a higher chance of being located in search engine results.
Hosting depends on the nature of the website, content, and media. If your website features rich media, with loads of pictures, and videos then you should go for a reliable and scalable hosting provider that provides instant support, backup, security, and other features.
Choose Right CMS–
There are many CMS available in the market but choosing a right and ideal platform is a top priority. Choose an advanced and high-quality website building platform to power your eCommerce website. Without strong back-end services, you won’t be able to grab the attention of your customers or visitors. Magento is one of the best platforms for eCommerce website. It provides all the essential features to scale up your website.
A website with appealing design and clear information helps customers navigate more easily in familiar ways. Focus on User Interface and use standard media that the audience will be much more likely to use your eCommerce website.
Think mobile first, as around 70% of users access websites in their smartphones, make sure your website should be mobile friendly. Use essential features in the website, including secure payment, predictive search, advanced filter and many more. The last thing is website testing. Test everything thoroughly first.
Search Engine Optimization–
What’s the best way to bring your online store on the first page of search results? SEO, it’s very important to make your reach among the online shopping lovers. Optimize your eCommerce website efficiently for the search engines. Make a proper SEO strategy to boost the search results among top search engines.
Social Media Marketing–
What will you opt for branding? Social Media Marketing is the best way to product branding. A large number of online orders is being made through social channels. No matter what type of online store you have, Social Media channels are a good choice to enhance your visibility. As an online merchant, you should make a strategy or start a campaign over the social media channels to interact with the customers.
Progressive Web Apps –
Progressive web apps are websites that feel and look like an app that means users can access the website in an app look even without downloading it.
Smart devices dominate the tech world, and around 68% of internet traffic comes from smartphones. Using progressive web apps, users can access or do all the things without any data connection.
Give an app-like feel to your audience by adopting this feature for your website. Almost every company is using this modern web capability to deliver an app-like experience to its users.
Chatbots based on Artificial Intelligence (AI) –
Chatbots have gained incredible popularity in the last couple of years. Various businesses or startups are addressing their business needs by adopting this innovative feature to automate conversation with the human. Chatbots and Virtual Assistants (like Google Assistant, Apple’s Siri, Samsung’s Bixby, and Amazon’s Alexa) are enhancing customer interaction. Thus, you can use this most popular feature on your website for better customer engagement.
The above are some basic tips that you can consider for your eCommerce website at the initial level. If you’re creating an eCommerce store there will be some initial capital you’ll need to invest in them. Keeping an eye on all these aspects can make you stand apart from the competitors.
There are top eCommerce development companies that provide industry-specific ecommerce web development services at low costs.
For your eCommerce website development needs you can hire experienced ecommerce website developer India or eCommerce web development company in affordable rates.